Transforming businesses. Delivering value.

Investment Philosophy

Greenview invests in “partnership deals” where we can work closely with outstanding executives to positively impact the growth trajectory of promising businesses.  This partnership and our proven investment approach allow us to generate attractive returns for our investors and management partners without the added risk of excessive leverage employed by many other private equity and real estate firms.  At the foundation of our investment approach are the guiding principles of our business philosophy:

  • We are committed to honesty, integrity and ethical practices in every aspect of our business.
  • Our advice and actions are matched to the needs and objectives of our portfolio companies and aligned with the interests of our investors.
  • We believe in fostering growth through a collaborative environment of shared challenges and successes.
  • At our core is an entrepreneurial spirit best characterized by tenacity and an unwavering commitment to the creation of value at our portfolio companies and the generation of outsized risk-adjusted returns for our investors.

Greenview takes a long-term perspective in its investments.  We understand that growing companies maximize value for all stakeholders when given the opportunity to execute their long-term strategies, and not by focusing on short-term results.  Growing companies face numerous challenges. Our experience addressing these challenges brings a consistency to our partnerships with management and allows us to view these challenges as opportunities.  By providing access to our network of business and industry contacts as well as our knowledge and experience base, we bring welcome new resources to already strong management teams to make an immediate contribution to their continued success.

Our goal is to help our investors and our portfolio companies “Find and Reach Their Potential.”

Investment Focus

Greenview invests in partnership with talented executives in transactions that bring meaningful ownership to the operators principally responsible for the growth of the business.  Investments within our target industry sectors that fit our mandate include: change-of-control acquisitions to effect management buyouts of interests from inactive or outside shareholders; sponsorship of management teams with demonstrated success in one of our industry verticals to identify and acquire a platform with untapped market potential or operational or structural challenges; and minority-interest growth equity investments as a capital partner for acquisitions, expansion or to provide liquidity to diversify a founder’s interests.  Core to our focus is partnering with business owners seeking long-term growth rather than short-term liquidity.  Highlights of our investment focus are outlined below:

Company Size
  • Growth-oriented and/or niche market-leading companies with up to $75 million in revenue
Investment Size
  • Initial investments of $1 million to $5 million with follow-on to $15 million in equity.
Core Target Industries
  • Real Estate
  • Retail
  • Restaurant
Key Characteristics
  • Strong management partners interested in meaningful ownership
  • Leading and defensible position within niche market served
  • Identifiable growth vectors through organic initiatives or acquisition

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